Music
ADS e ARTS: Audiation Of Demand Shaping
Inspired by the theme of art versus commerce, art venues are explored as transactional spaces, examining and reflecting on their interactions with advertisements, and delving into the feelings, preferences, and criticisms they evoke.
Three pieces by three composers offer distinct perspectives of the theme:
- “Same” (2 voices & cello) by Virág Anna Virág takes the perspective of the entity being advertised. The successful digital era’s advertisements seem to neglect the depth, values and potential of the entity itself, overshadowed by the “appropriate”, eye-catching, concise, and persuasive advertisement. The entity itself seems to create two different personas - its true self and its advertised version.
- “Lithium” (2 voices, recorder, cello, keyboard/synth, & percussion) by Alam Gabriel Hernández Ramírez explores the overwhelming presence of advertisements in the digital era, where a constant barrage of information invades our minds, no mater where or when. They invade our minds and become a potential risk to our own lives – an excessive, repetitive, random, and intrusive publicity.
- “Vrij” (violin, cello, keyboard/synth, & percussion) by Maarten Bauer summarizes with a theme of freedom and the power to make decisions without the artificial constraints of rules and algorithm parameters. Through his own reflection on composing music, he sometimes hindered by machine-like musical parameters that limit his creative expression.
Two additional pieces:
- "I do not want to deceive" by Virág Anna Virág (video performance)
- "Rite, Ritus, Ritueel" by Thijmen Krijgsman (solo glass performance)
Musicians:
- Virág Anna Virág (vocal & recorder)
- Gunda Leine (vocal)
- Erin Selin (vocal)
- Yusuf Prabananta Fini (violin)
- Aoibhín Keogh Daly (cello)
- Alam Gabriel Hernández Ramírez (keyboard/synth)
- João Pedro Borralho (percussion)