Authentic The Hague
The Frederik Hendriklaan is an authentic part of The Hague with an international character. 'De Fred', as the attractive shopping street is popularly known, is located in the middle of the so-called International Zone of the Statenkwartier, near Scheveningen Harbour. On the Frederik Hendriklaan in The Hague you can experience what it is like to shop, live and work in an international city.
Here you can spend a pleasant day shopping in an authentic part of The Hague with an international character. After all, 100 years later, the Frederik Hendriklaan full of beautiful monumental buildings is still bustling with life. Enjoy one of the terraces of this lively shopping street where residents of The Hague, who can be found here from generation to generation, and the international community meet.
'De Fred' and its side streets offer more than one kilometer of shopping pleasure with a very varied range: from well-known concept stores to 'local heroes', from exclusive boutiques to craft specialty stores, from established businesses since 1909 to trendy newcomers. Service orientation is still of paramount importance on the Frederik Hendriklaan, but at the same time there is a response to (international) food trends and smart shopping concepts. The convenient location between city and beach and close to attractions such as the Gemeentemuseum, Omniversum, the World Forum Theater and Madurodam, makes Frederik Hendriklaan an absolute 'must shop' destination in The Hague.
The Frederik Hendriklaan - almost one kilometer long - is one of the most beautiful shopping streets in the Netherlands. The 'Fred', as the avenue is popularly called, has an enormous diversity of shops. The range in the more than one hundred shops varies from clothing to living and from sleeping to eating.