New Year's Dive
Start the New Year off fresh with a dive into the cold North Sea water along the coast of Scheveningen, just by the Pier. Even for the not so daring amongst us, it is a perfect day out because the sight of all those shivering people is - and always has been - a fabulous sight to see.
The largest dive in the Netherlands
In the Netherlands the 1st of January is traditionally celebrated with a new year's dive ('Nieuwjaarsduik'). No matter how cold it is, at least 25.000 people plunge into the freezing water each January. There are over 60 locations in the Netherlands where you can jump into the sea or a lake. The largest dive is held at the beach of Scheveningen, where well over 10.000 people plunge into the sea each year.
The Dutch tradition started in 1960 in Zandvoort when a swim club decided to start the year fresh with a plunge in the sea. The new year's dive received national attention after a big soup brand decided to sponsor it. From that moment on, the amount of participants and locations has increased every year.
All participants in the Unox New Year's Dive in Scheveningen receive a Unox cap, a souvenir pennant and the 'Terugblik' special edition of the Unox split pea soup in a tin. Joining the dive costs only a couple of Euro. Registration begins at 10.30 hrs. on the beach. Make sure you're on time because a maximum of 10,000 people are allowed to take part and you'll need time to change your clothes.