During BlowUp Jubilee, a unique inflatable artwork by Studio Ossidiana will pop up unexpectedly in a different part of the city every day. From 22 May to 21 June 2026, Softshell will appear at various locations across The Hague, sometimes in plain sight, sometimes hidden away. Can you spot the Softshell? If so, you could win some great prizes.
A nomadic artwork by Studio Ossidiana
The Rotterdam-based design studio Studio Ossidiana has created a new, large-scale artwork especially for BlowUp Jubilee: Softshell.
The Italian duo Alessandra Covini and Giovanni Bellotti operate internationally at the intersection of design, architecture and public art. Their work has been exhibited at venues including the Venice Architecture Biennale, the Chicago Architecture Biennial and the Centre Pompidou.
Their colourful and tactile work, often inspired by birds and nature, combines softness with intelligent design. For BlowUp Jubilee!, they developed Softshell: a nomadic, inflatable object inspired by early hot-air balloons, zeppelins, parachutes and life jackets.
Rules of the game: Spot the Softshell
- The promotion runs from 22 May to 21 June 2026.
- The inflatable artwork ‘Softshel’ appears in a different location in The Hague every day.
- You can enter the competition by:
- Guess the location of Softshell via @thisisthehague’s Instagram Stories
- or share your own photo or video of Softshell on Instagram using #blowupartdenhaag and tagging @thisisthehague
- During the campaign period, several winners will be selected at random.
- Only public Instagram posts and Stories are eligible for the promotion.
- By taking part, you consent to The Hague & Partners reposting submitted content on social media.
- Winners will be notified personally via Instagram.
- This promotion is not affiliated with Instagram.
Follow @thisisthehague on Instagram and keep an eye on the stories. We’ll be sharing clues there about where Softshell is that day. Guess the location or share your photo with #blowupartdenhaag for a chance to win great prizes.
