The artistic initiative is a reference to looking forward, new perspective and a nod to sun, sea and, of course, an instant good feeling. Take a cosy summer photo with friends or family. The sunglasses will be placed in a different location each time so you will also be surprised how beautiful and versatile life by the sea is.
The Buitengewoon Scheveningen Foundation initiative represents the (tourist) entrepreneurs in Scheveningen. Think Association of Beach Operators, the hotels such as the Kurhaus, Carlton Beach, but also the smaller hotels, the attractions, casinos, car parks, Circustheater and many catering establishments. The project is partly supported by the Municipality of The Hague and was developed by LUSTR.