BlowUp Jubilee X Madurodam
22 May - 21 Jun
BlowUp Jubilee is expanding to Madurodam theme park this year. In addition to more than twenty monumental installations in The Hague’s Museum Quarter, small-scale inflatable artworks will be displayed alongside iconic miniatures. For example, there will be an inflatable artwork at the Prime Minister’s Torentje. This installation was created by the British artist Steve Messam. Originally, he wanted to have the work installed on the actual Prime Minister’s Tower, but this proved unfeasible at full scale.
Sunset over the Veluwe
Other works are also being specially adapted to the scale of Madurodam. For example, Rodrigues-Rijnierse’s *Sunset in The Hague* —previously on display at the Hofvijver during BlowUp Art 2022—returns in miniature. At Madurodam, this ‘sun’ sets over the pond in front of the monumental Jachthuis Sint Hubertus, which Berlage built in the Veluwe in 1915.
Hester Oerlemans, winner of the prestigious Wilhelminaring sculpture prize in 2025, is creating two iconic miniature ‘balloon chairs’ for the gardens of Paleis Het Loo. Hessing continues: “I have been following Oerlemans for years; she is a remarkable artist who combines sensitive tactility and humour in her work with great ease and vigour. I am proud that she is part of BlowUp Jubilee this year.”
Monumental in miniature
The collaboration with Madurodam creates an intriguing interplay between scale, context and imagination. Whilst BlowUp Jubilee transforms The Hague’s city centre with monumental inflatable art, Madurodam demonstrates how these works relate to the Netherlands as a whole.
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